Handling Failed First Payments
Overview
When a customer attempts to subscribe to a plan, the first payment is processed immediately. If this initial payment fails, the subscription is not created. Understanding how to handle these failures is crucial for providing a smooth customer experience and maximizing successful conversions.
How First Payment Works
The Subscription Creation Flow
- Customer submits subscription purchase
- First payment is processed immediately
- If payment succeeds: Subscription is created with
Activestatus - If payment fails: Subscription is not created, and an error is returned
Important: Unlike recurring payments, if the first payment fails, no subscription record is created. The customer must retry the entire subscription purchase process.
Common Failure Reasons
Payment Method Issues
Account Issues
Technical Issues
Error Response Format
When first payment fails, you’ll receive an error response:
Handling Failures in Your Application
Using Prebuilt UI
The CoinflowPurchase component automatically handles errors:
Using API Integration
Handle errors in your custom implementation:
User Experience Best Practices
Provide Clear, Actionable Error Messages
Always show specific error messages that help customers understand what went wrong and how to fix it:
Implement a Smooth Retry Experience
Make it easy for customers to try again after a failed payment:
Offer Multiple Payment Options
Give customers flexibility to choose their preferred payment method:
Monitoring and Analytics
Track failed first payments to identify patterns:
Key Metrics to Track
- Failure Rate: Percentage of first payments that fail
- Failure Reasons: Most common decline codes
- Retry Success Rate: How often customers succeed on retry
- Payment Method Performance: Success rate by payment type
- Conversion After Failure: Do customers eventually subscribe?
Webhooks for Failed Attempts
While subscriptions aren’t created for failed first payments, you can still log these attempts:
Recovery Strategies
Send Targeted Follow-up Emails
After a failed payment attempt, send personalized emails to help customers complete their subscription:
Retargeting Campaigns
Set up retargeting for failed subscription attempts:
- Show ads reminding them of the subscription benefits
- Offer a limited-time discount
- Highlight social proof and testimonials
- Make it easy to retry with one click
Testing Failed Payments
Test failure scenarios in sandbox:
For more testing scenarios, see our testing guide.

